How to Send WooCommerce Orders to Sendlane

Sendlane is a email marketing platform for managing subscribers and campaigns. Getting WooCommerce order data into Sendlane does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

The direct approach

AFI delivers order data straight from WordPress to Sendlane. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with WooCommerce installed and configured.
• A Sendlane account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Sendlane to AFI

1. Log in to your Sendlane account.
2. Go to Settings → API and copy your API Key and Hash.
3. In WordPress, go to AFI → Settings → Sendlane.
4. Enter the API Key, Hash, and subdomain, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WooCommerce to Sendlane.

2. Pick your trigger

Select WooCommerce as the form provider. AFI fires when an order status changes, giving you access to customer details, billing and shipping addresses, line items, totals, and payment method.

3. Select Sendlane as the destination

Choose Sendlane from the platform dropdown and pick Add Contact. This adds a contact to Sendlane.

4. Map fields

Match each Sendlane field on the left to the corresponding WooCommerce order field on the right. Common mappings include customer name, email, phone, billing address, order total, and product details. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain orders? Set up a conditional rule. For example, only sync orders above a specific total, or only completed orders.

6. Save and test

Click Save Integration. Place a test order in your WooCommerce store. Check Sendlane to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Sendlane with unlimited orders. Pro adds custom field mapping and tag assignment. No per-order fees on any plan.

Frequently asked questions

Which WooCommerce events trigger the integration?

AFI fires when an order status changes (for example, pending to processing, or processing to completed). This covers new orders, successful payments, refunds, and cancellations.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the order is processed. Your customers complete checkout normally without any delay.

Can I send orders to multiple platforms?

Yes. Create a separate integration for each destination, and every order flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect WooCommerce to Sendlane in minutes.