How to Send WooCommerce Orders to MailPoet

MailPoet is a email marketing platform for managing subscribers and campaigns. Here is how to pipe WooCommerce order data straight into MailPoet using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

The direct approach

AFI delivers order data straight from WordPress to MailPoet. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with WooCommerce installed and configured.
• A MailPoet account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect MailPoet to AFI

1. MailPoet runs inside WordPress, so no external API key is needed.
2. Make sure the MailPoet plugin is installed and activated.
3. In AFI, select MailPoet as the action platform.
4. Choose a list and map your fields.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WooCommerce to MailPoet.

2. Pick your trigger

Select WooCommerce as the form provider. AFI fires when an order status changes, giving you access to customer details, billing and shipping addresses, line items, totals, and payment method.

3. Select MailPoet as the destination

Choose MailPoet from the platform dropdown and pick Subscribe To List. This subscribes a contact to a MailPoet list.

4. Map fields

Match each MailPoet field on the left to the corresponding WooCommerce order field on the right. Common mappings include customer name, email, phone, billing address, order total, and product details. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain orders? Set up a conditional rule. For example, only sync orders above a specific total, or only completed orders.

6. Save and test

Click Save Integration. Place a test order in your WooCommerce store. Check MailPoet to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to MailPoet with unlimited orders. Pro adds custom subscriber field mapping. No per-order fees on any plan.

Frequently asked questions

Which WooCommerce events trigger the integration?

AFI fires when an order status changes (for example, pending to processing, or processing to completed). This covers new orders, successful payments, refunds, and cancellations.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the order is processed. Your customers complete checkout normally without any delay.

Can I send orders to multiple platforms?

Yes. Create a separate integration for each destination, and every order flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect WooCommerce to MailPoet in minutes.