How to Send WooCommerce Orders to Benchmark Email

Benchmark Email is a email marketing platform for managing subscribers and campaigns. WooCommerce captures orders beautifully, but sending that data to external platforms needs an integration. AFI bridges that gap to Benchmark Email. Here is the full setup.

Why not just use Zapier?

For connecting WooCommerce to email marketing, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with WooCommerce installed and configured.
• A Benchmark Email account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Benchmark Email to AFI

1. Log in to your Benchmark Email account.
2. Go to Settings → API and copy your API Key.
3. In WordPress, go to AFI → Settings → Benchmark.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WooCommerce to Benchmark Email.

2. Pick your trigger

Select WooCommerce as the form provider. AFI fires when an order status changes, giving you access to customer details, billing and shipping addresses, line items, totals, and payment method.

3. Select Benchmark Email as the destination

Choose Benchmark Email from the platform dropdown and pick Add Contact. This adds a contact to a Benchmark list.

4. Map fields

Match each Benchmark Email field on the left to the corresponding WooCommerce order field on the right. Common mappings include customer name, email, phone, billing address, order total, and product details. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain orders? Set up a conditional rule. For example, only sync orders above a specific total, or only completed orders.

6. Save and test

Click Save Integration. Place a test order in your WooCommerce store. Check Benchmark Email to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Benchmark Email with unlimited orders. Pro adds custom field mapping. No per-order fees on any plan.

Frequently asked questions

Which WooCommerce events trigger the integration?

AFI fires when an order status changes (for example, pending to processing, or processing to completed). This covers new orders, successful payments, refunds, and cancellations.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the order is processed. Your customers complete checkout normally without any delay.

Can I send orders to multiple platforms?

Yes. Create a separate integration for each destination, and every order flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect WooCommerce to Benchmark Email in minutes.