How to Send Fluent Forms Submissions to Sendlane

Sendlane is a email marketing platform for managing subscribers and campaigns. Here is how to pipe Fluent Forms submissions straight into Sendlane using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

The direct approach

AFI delivers form data straight from WordPress to Sendlane. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

• A WordPress site with Fluent Forms installed and at least one form.
• A Sendlane account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Sendlane to AFI

1. Log in to your Sendlane account.
2. Go to Settings → API and copy your API Key and Hash.
3. In WordPress, go to AFI → Settings → Sendlane.
4. Enter the API Key, Hash, and subdomain, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Fluent Forms to Sendlane.

2. Pick your trigger

Select Fluent Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Sendlane as the destination

Choose Sendlane from the platform dropdown and pick Add Contact. This adds a contact to Sendlane.

4. Map fields

Match each Sendlane field on the left to the corresponding Fluent Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Fluent form and submit. Check Sendlane to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Sendlane with unlimited submissions. Pro adds custom field mapping and tag assignment. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Fluent Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Fluent Forms to Sendlane in minutes.