How to Send Formidable Forms Submissions to CINC

CINC is a real estate CRM that helps you manage contacts and track interactions. Formidable Forms is one of the most advanced form builders for WordPress. CINC is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting Formidable Forms to real estate CRM, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Formidable Forms installed and at least one form.
• A CINC account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect CINC to AFI

CINC uses OAuth 2.0 for authentication. In AFI → Settings → CINC, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Formidable to CINC.

2. Pick your trigger

Select Formidable Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select CINC as the destination

Choose CINC from the platform dropdown and pick Create Lead. This creates a lead in CINC.

4. Map fields

Match each CINC field on the left to the corresponding Formidable Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Formidable form and submit. Check CINC to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to CINC with unlimited submissions. Pro adds custom field mapping. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Formidable Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Formidable Forms to CINC in minutes.