How to Send WPForms Submissions to MailPoet

MailPoet is a email marketing platform for managing subscribers and campaigns. If you want WPForms submissions in MailPoet, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why not just use Zapier?

For connecting WPForms to email marketing, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with WPForms installed and at least one form.
• A MailPoet account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect MailPoet to AFI

1. MailPoet runs inside WordPress, so no external API key is needed.
2. Make sure the MailPoet plugin is installed and activated.
3. In AFI, select MailPoet as the action platform.
4. Choose a list and map your fields.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WPForms to MailPoet.

2. Pick your trigger

Select WPForms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select MailPoet as the destination

Choose MailPoet from the platform dropdown and pick Subscribe To List. This subscribes a contact to a MailPoet list.

4. Map fields

Match each MailPoet field on the left to the corresponding WPForms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your WPForms form and submit. Check MailPoet to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to MailPoet with unlimited submissions. Pro adds custom subscriber field mapping. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple WPForms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect WPForms to MailPoet in minutes.