How to Send Contact Form 7 Submissions to Meta Conversions API

Meta Conversions API is a advertising platform. Contact Form 7 is everywhere on WordPress. Meta Conversions API is where your data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting Contact Form 7 to advertising, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Meta Conversions API account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Meta Conversions API to AFI

1. Get your Meta Pixel ID and Access Token from Meta Events Manager.
2. In WordPress, go to AFI → Settings → Meta Conversions API.
3. Enter the Pixel ID and Access Token.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it CF7 to Meta Conversions API.

2. Pick your trigger

Select Contact Form 7 and choose your form. Fields are detected automatically.

3. Select Meta Conversions API as the destination

Choose Meta Conversions API and pick Send Event. This sends an event via the Meta Conversions API.

4. Map fields

Match each Meta Conversions API field to the corresponding Contact Form 7 field. Smart tags like {{_submission_date}} are available.

5. Add conditions if needed

Send only specific submissions based on conditional rules.

6. Save and test

Click Save Integration. Submit a test form and verify in Meta Conversions API. Check AFI → Log if needed.

Free vs Pro

Free maps event name, value, and user data with unlimited submissions. Pro adds custom parameter mapping. No per-submission fees.

Frequently asked questions

Do I need coding skills?

No. Everything is visual.

Will this slow down my form?

No. Data is sent asynchronously after submission.

Can I connect multiple forms?

Yes. Create as many integrations as you need.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Meta Conversions API in minutes.