How to Send Contact Form 7 Submissions to Google Analytics 4

Google Analytics 4 is a analytics platform. Getting Contact Form 7 data into Google Analytics 4 does not require external tools. Advanced Form Integration handles it natively, and this guide covers every step.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to Google Analytics 4. No task meter, no monthly bill.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Google Analytics 4 account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Google Analytics 4 to AFI

1. Get your GA4 Measurement ID and API Secret from your GA4 property.
2. In WordPress, go to AFI → Settings → GA4.
3. Enter the Measurement ID and API Secret.
4. Click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it CF7 to Google Analytics 4.

2. Pick your trigger

Select Contact Form 7 and choose your form. Fields are detected automatically.

3. Select Google Analytics 4 as the destination

Choose Google Analytics 4 and pick Send Event. This sends an event to Google Analytics 4.

4. Map fields

Match each Google Analytics 4 field to the corresponding Contact Form 7 field. Smart tags like {{_submission_date}} are available.

5. Add conditions if needed

Send only specific submissions based on conditional rules.

6. Save and test

Click Save Integration. Submit a test form and verify in Google Analytics 4. Check AFI → Log if needed.

Free vs Pro

Free maps event name and parameters with unlimited submissions. Pro adds custom parameter mapping. No per-submission fees.

Frequently asked questions

Do I need coding skills?

No. Everything is visual.

Will this slow down my form?

No. Data is sent asynchronously after submission.

Can I connect multiple forms?

Yes. Create as many integrations as you need.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Google Analytics 4 in minutes.