How to Send Contact Form 7 Submissions to Close CRM

Close CRM is a CRM that helps you manage contacts and track interactions. Contact Form 7 is the most popular form plugin on WordPress, and Close CRM is where that data needs to land. Here is how to connect the two without writing code.

Why not just use Zapier?

For connecting Contact Form 7 to CRM, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Close CRM account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Close CRM to AFI

1. Log in to your Close CRM account.
2. Go to Settings → API Keys and copy your API Key.
3. In WordPress, go to AFI → Settings → Close CRM.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it CF7 to Close CRM.

2. Pick your trigger

Select Contact Form 7 and choose your form. Fields are detected automatically.

3. Select Close CRM as the destination

Choose Close CRM and pick Create Lead. This creates a lead in Close CRM.

4. Map fields

Match each Close CRM field to the corresponding Contact Form 7 field. Smart tags like {{_submission_date}} are available.

5. Add conditions if needed

Send only specific submissions based on conditional rules.

6. Save and test

Click Save Integration. Submit a test form and verify in Close CRM. Check AFI → Log if needed.

Free vs Pro

Free maps name, email, and phone with unlimited submissions. Pro adds custom field mapping. No per-submission fees.

Frequently asked questions

Do I need coding skills?

No. Everything is visual.

Will this slow down my form?

No. Data is sent asynchronously after submission.

Can I connect multiple forms?

Yes. Create as many integrations as you need.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Close CRM in minutes.