How to Send Contact Form 7 Submissions to Marketo

Marketo (now Adobe Marketo Engage) is an enterprise-grade marketing automation platform.

If you are running Contact Form 7 and want to push submissions into Marketo, you could pay for a cloud automation tool. Or you could do it directly from WordPress for free.

Why not just use Zapier?

For a single form-to-marketing automation connection on WordPress, a cloud automation service is more cost and complexity than you need. AFI runs on your server with no task meter.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Marketo account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Marketo to AFI

1. Log in to your Marketo instance.
2. Go to Admin → Integration → REST API and create a Launchpoint service.
3. In WordPress, go to AFI → Settings → Marketo.
4. Enter the Client ID, Client Secret, and Munchkin ID, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it something like CF7 to Marketo.

2. Pick your trigger

Select Contact Form 7 and choose the form. AFI detects fields automatically.

3. Select Marketo as the destination

Choose Marketo from the dropdown and pick Add Lead. This creates or updates a lead in Marketo.

4. Map fields

Match each Marketo field to the corresponding Contact Form 7 field. Smart tags like {{_submission_date}} and {{utm_source}} are also available.

5. Add conditions if needed

Set up conditional rules to send only specific submissions based on form field values.

6. Save and test

Click Save Integration. Submit a test form and verify the data arrived in Marketo. Check AFI → Log to debug any issues.

Free vs Pro

The free version maps email, first name, and last name to Marketo with unlimited submissions. Pro adds custom field mapping and list assignment. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface.

Will adding this slow down my form?

No. AFI processes data asynchronously after the form is submitted.

Can I connect multiple forms?

Yes. Create as many integrations as you need, from different forms to different platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Marketo in minutes.